"Susanna Björklund is a future thinker, strategist, journalist, and designer from Finland. A true multi-potentialite, she travels the globe to take part in design fairs as a journalist and keynote speaker. As a trend analyst with years of experience, her passion is to identify changes, find new phenomena, uncover the possible futures, connect the dots, and put her findings into a larger context. Her topics range from future trends, future living, design, interiors, fashion, health, food, consumer behaviours, shifts of values, sustainability, and phenomena around these subjects. In this fast-changing and turbulent world, Susanna concentrates on positive signals. Her approach is always human-centred. Susanna also teaches at LAB Institute of Design in Finland, creates phenomena reports for her clients, and curates exhibitions. She has created the concept and curated Signals, the official annual trend exhibition of the Habitare interior fair. Signals combines societal trends with visual lifestyle and interior design trends in a unique way. The exhibition has gained a lot of publicity and press both in Finland and abroad."