Samantha Duha is the Head of Business Development in North America for Colour Hive. Colour Hive is a UK-based creative agency with 20 years experience in trend, colour and material forecasting. The Hive team identifies the influences driving consumer demands and expectations and define the outcomes in advance of the season. Colour Hive’s mission is to find that perfect place where analysis meets aesthetics for the most commercially sound and uniquely inspirational forecasts. Samantha is also an active member on the Global Partner’s Board of her family business, the Duha Group. The Duha Group is a Winnipeg-based and family-owned third generation business operating since 1949. Today, they are in the business of colour and the manufacturing of innovative printed colour collateral for the global paint, automotive, fashion, and cosmetic markets. Duha and its partners are located in 8 countries servicing customers in over 130 countries globally.